Shift Your Mind on What

Coffee Should Taste Like

Current Selection

Colombian Medium Roast 1lb Colombian Medium Roast 1lb Colombian Medium Roast 1lb Colombian Medium Roast 1lb
Colombian Medium Roast 1lb
$22.00

Notes: semi-sweet Chocolate, light orange notes, sweet finish

Our most balanced cup of coffee, these beans are from the Hulia Region and are grown at 1,500-1,800meters above sea level

These beans have two harvests per year and occur between September – December (main crop) and April – May/June (mitaca crop). Allowing this to be a staple bean in your home

Robusta (India) Medium Roast 1lb Robusta (India) Medium Roast 1lb Robusta (India) Medium Roast 1lb Robusta (India) Medium Roast 1lb
Robusta (India) Medium Roast 1lb
$15.00

Notes: Dark Chocolate, Caramel, Earthy Finish

This bean delivers a bright morning jolt, thanks to its Robusta variety, which contains roughly twice the caffeine of Arabica, giving you a stronger, more wakeful brew.

This bean produces beautiful espressos with a robust body and a velvety crema, delivering a bold, memorable flavor. It’s an ideal addition to your coffee repertoire, sparking lively conversation about the bean. Below are some facts for this bean as it slowly coming up and becoming the new fad.

  • Scientific name: Coffea canephora; commonly called Robusta.

  • Higher caffeine content than Arabica: typically 2.2–2.7% caffeine by dry weight versus Arabica’s ~1.2%.

  • Naturally more disease- and pest-resistant due to caffeine and genetic robustness, making it easier to cultivate in lower-input systems.

  • Grows at lower elevations (sea level up to ~800–900 meters) and tolerates hotter, more humid climates better than Arabica.

  • Higher yield per hectare and faster maturation, often producing cherries sooner after planting.

  • Widely grown in West and Central Africa, parts of Southeast Asia (notably Vietnam and Indonesia), and Brazil.

Ethiopian Fruit Forward 1lb Ethiopian Fruit Forward 1lb Ethiopian Fruit Forward 1lb Ethiopian Fruit Forward 1lb
Ethiopian Fruit Forward 1lb
$24.00

Notes: Blueberry, Jasmine Tea, Floral Finish

Ethiopian naturally dried bean from the Guji region. This bean showcases the vibrant, complex flavors Ethiopian coffees can produce, highlighting bright acidity, juicy berry nuances, and a lingering, floral finish

If you enjoy exploring the range of flavors coffee can offer, this one comes highly recommended and is well worth trying.

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Not sure which coffee bean is right for you? Take this short quiz and find out!

1. Which flavor notes sound the most appealing to you?

2. How do you usually drink your coffee?

3. How does coffee fit into your daily routine

4. What is your primary "coffee goal":

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Order Recommendation

Still not sure what to order?

Try our Sampler Pack — the fast, fun way to find your new favorite roast.

  • Three distinct 2 oz bags: Colombian, Ethiopian, and Robusta

  • Fresh-roasted, single-origin beans sourced with transparency and care.

  • Roasted to showcase unique flavor profiles — bright fruity and floral notes or rich chocolate and caramel ones

  • Ideal for gifting, office tastings, or dialing in your morning routine.

Order the Sampler Pack and shift your coffee routine with bold, thoughtful variety.

3 Coffee Sampler (2 oz bags) 3 Coffee Sampler (2 oz bags) 3 Coffee Sampler (2 oz bags) 3 Coffee Sampler (2 oz bags)
3 Coffee Sampler (2 oz bags)
$4.00

Three 2oz sample bags — Robusta, Colombian, Ethiopian

Discover three distinct origins in small-batch form: a hearty Robusta, a bright Colombian, and a floral Ethiopian. Each 2oz sample is perfect for tasting, brewing experiments, or dialing in your grinder and espresso settings without committing to a full bag.

What’s inside

  • Robusta (2oz): Bold body, intense crema, higher caffeine — great for pulling a powerful espresso shot.

    • Notes: Chocolate, Caramel, Earthy Finish

  • Colombian (2oz): Balanced and versatile with classic sweetness and crisp acidity. Works well as filtered coffee or espresso.

    • Notes: Semi-Sweet Chocolate, Light Orange notes, Sweet Finish

  • Ethiopian (2oz): Lively and aromatic with vibrant floral and citrus character. Ideal for pour-over to highlight delicate complexity.

    • Notes: Blueberry, Jasmine Tea, Floral Finish

Brewing suggestions

  • Robusta: 1:2 brew ratio for espresso; coarser for Moka pot. Temp 200–205°F.

  • Colombian: 1:15–1:17 for filter; 1:2.5–1:3 for espresso. Temp 195–205°F.

  • Ethiopian: 1:16 for pour-over; gentle pour, 195–200°F to preserve aromatics.

Packaging and freshness

  • Each 2oz bag is sealed with a one-way valve and labeled with roast date and origin.

Perfect for

  • Coffee explorers, gift samplers, subscribers testing new favorites, or anyone refining their home brewing technique.

Roast level: tailored per origin to showcase natural character rather than a single uniform roast.

We are here to change your mind about coffee. We believe a great cup does not need to be masked with tons of sugar or creamer. Simply filtering your water and using the right ratio, you unlock natural flavors that satisfy more than just a sweet tooth. From the tea-like delicacy of our African roasts to the chocolatey punch of our South American brews. MindShift Coffee stands on its own. It’s a simple shift for coffee that tastes and is better for you.

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Contact Us/Wholesale Inquiries

Have a question, partnership idea, wholesale inquiry, or want to chat about coffee and innovation? We’re here to help!

Email freddie@mindshiftcoffee.com

Phone 910-987-4410

Office Hours Monday–Friday, 9:00 AM–5:00 PM (EST)

Response Time We typically reply within 24–48 hours.

Prefer a specific contact? Email is best for detailed inquiries; call for quick questions or immediate assistance.